Telling Your Story on the Web is Story Mentor's step-by-step e-course for planning a small business website that works (and that saves you money, too!)
Save Money and Grow Your Business
If you are a small business owner, having your own website is critical to your success.
This is because your website not only presents your services, but it also presents you. It is a key medium for developing a relationship with your clients and letting them know you are an ethical, experienced professional who cares about their needs and has excellent solutions for them.
If you do not have a website―or if your website looks amateurish and has not been optimized for search engines―you are losing out on a great deal of business.
This is where the Telling Your Story on the Web eCourse comes in.
Who This eCourse Is For
I wrote this course as a step-by-step guide for small business owners who are just starting out and need their first professional website.
Small business owners who currently have a website that is not bringing them the business they desire will also find the course of great value.
In simple, direct language, the course explains the basic requirements that human and search engine visitors have when they visit your website.
Your Story
The course begins with questions and exercises that help you think about YOUR story―who you are, what motivated you to start your business, how you seek to serve in the world.
Next, it asks you to reflect on and define your ideal clients and their needs. This is because you must know who your audience is before you can tell them a story that will inspire and move them.
Your Competitors' Story
After you know who your audience is, the course shows you how to learn from your competitors. It does this by walking you through an analysis of their websites. This gives you the opportunity to see how they have designed their sites and presented information similar to yours.
Doing so helps you figure out what is effective and ineffective in a website. It helps you understand the colors and designs you prefer, and it gives you some great ideas for the kinds of information you want to include on your website (as well as what you don't want to include).
The Search Engines' Story
Then the course teaches you the basic requirements of search engines and shows you how to tell a story that meets their needs, too!
It takes the mystery out of search engine optimization (SEO) and helps you understand how your site needs to be built to attract search engine traffic.
Creating the Plan
Once you have done all of this work, the course shows you how to put your information together to create a successful, targeted plan for your website.
By the end of the ecourse, you will know:
- The story you want to tell and why you want to tell it.
- The audience for your story.
- The design and colors that appeal to you.
- The pages you want to include on your site and the information that goes on each one.
- The keywords, metatags, headings, and links you want to incorporate so search engines can find you.
Armed with this information, you will know exactly how to talk to a web designer. If the designer says he or she does not "do" SEO...run!
Keep looking until you find a designer who does.
Then simply hand your plan to your designer and ask him or her to follow it.
The result?
You will save hours of web design time, potentially saving you thousands of dollars.
You will also end up with a site that ranks highly in the search engines, speaks directly to your targeted audience, and grows your business.
Order here risk-free
Instant PDF Download
36 pages
By Clarice Dankers, MA
$14.95
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