Here are a variety of resources and tools that I recommend for small business owners who want to grow their business through the web.
BlueHost for an internet services provider. This is absolutely the best ISP I have found. Great service, customer support and pricing.
E-Junkie for selling digital products online. It also hooks up easily to PayPal.
Site Build It! for the tools, training and resources you need to create a thriving online business—not simply a website. SBI! also offers the best keyword researching tool I have ever found. The tool not only analyzes demand, but also supply and helps you decide which keyword phrases really are the most profitable.
Mequoda Daily for wonderful, detailed, extremely helpful white papers and a daily email newsletter for online publishers. (That means YOU if you are using internet marketing strategies in your business.) White paper topics include guidelines for SEO, writing a press release, landing page templates, blogging, and much more. And all of this great information is absolutely free!
HubSpot for marketing software that grows "traffic, leads and sales." Like Mequoda, HubSpot provides an abundance of high quality information, tools and training--including Inbound Marketing University--for free. One of my favorite tools is Website Grader.
Website Grader for a free tool that measures the marketing effectiveness of a website. All you do is type in a URL, and the program quickly generates a report (and a score) that tells you how your site is doing in regard to traffic, SEO, social popularity and other technical factors. It also tells you what you can do to improve your score.
Recommended Books
The New Rules of Marketing & PR by David Meerman Scott
Inbound Marketing by Brian Halligan and Dharmesh Shah
Do the Web Write: Writing for and Marketing Your Website by Dan Furman
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