Website Design for Ettore de Conciliis, Italian Artist
Ettore and I both wanted the site to look modern and elegant and to display his beautiful paintings as well as possible.
This is why I chose to use a completely white background and black lettering (with just a tinge of an earthy orange for an accent color) as the basic pallet.
Displaying the Paintings
My next major design challenge was figuring out how to display each of Ettore’s paintings effectively. I looked and looked for some kind of cool plugin that would enable me to create a gallery of the paintings, with the option to link each picture to its own page. I tried three different plugins, but none of them would allow me to do this–they would only link to a larger version of the picture, not to a separate page.
I finally decided to go back to plain, old-fashioned tables. This allowed me to display thumbnails of the pictures on one page, as well as to create links that take visitors to a separate page for each picture.
I also used a smaller version of the tables as a kind of Table of Contents in the sidebar.
Displaying the Land Art
In addition to creating beautiful landscape paintings, Ettore also designs and sculpts major “Land Art” works. To display pictures of these, I chose the “PizazzWP Gallery Plus” plugin from Chris Howard that works beautifully with Headway Themes, the system I use to custom design websites.
The gallery worked fine here because I only wanted to display the pictures, not link them to their own separate page.
Most of the other pages are pretty straightforward. They weave together pictures, text and quotations from writers, art historians and art critics who have commented on Ettore’s work.
I also researched, wrote, edited and optimized the content for the website.
Anyway, it was a fun project, and I am proud of the results!
For More Information
If you need website content that expresses the essence of your business and is optimized for search engines, too, I’d love to talk with you. For more information, see: Web Content Writing & SEO