Author Archives: Clarice

When Writing Inside the Box Is Your Best Choice

I recently worked with a young woman who was applying to nursing school. She had asked me to edit her personal statement, which is the most important piece of a graduate school application. Many students who apply to medical or nursing schools–or to a Ph.D. program–have straight A’s and impressive qualifications. The one piece ofContinue Reading

Expressive Writing: The Key to Learning, Creating & Healing

In Teaching with Writing, Toby Fulwiler presents the findings of a 1981 study of writing in American schools that I believe is still valid today—even in universities and corporate training rooms across the country. The study found that the majority of assignments involved transactional writing—the kind used to communicate information (as in essays and business letters). The secondContinue Reading

Just Published: Artist’s Website

Website Design for Ettore de Conciliis, Italian Artist I just finished designing a WordPress website for an artist in Italy that I think turned out well. (My client’s really happy with it, so that’s a good thing!) Ettore and I both wanted the site to look modern and elegant and to display his beautiful paintingsContinue Reading

Words of Wisdom from a Book Designer

A Conversation with Jennifer Omner I had a wonderful conversation last week with Jennifer Omner, an experienced book designer in Portland, Oregon. Jennifer has owned her company, ALL Publications, since 1994; she not only stays up-to-date with all of the latest technological advances in the publishing industry, but she also has years of experience in designContinue Reading

Stuck? Try Some Creative Writing Prompts

If you are in a dry spell–struggling to come up with ideas for the article you are trying to write, searching for an answer to a problem at work, or muddled in confusion–there is a simple solution: Creative Writing Prompts! What? Creative writing prompts. At heart, these are simply suggestions that get your ideas flowingContinue Reading

Using Story to Spark Change

I’ve been thinking a lot this week about how change actually happens. Using force, threat and fear doesn’t work very well; nor do sincere New Year’s resolutions. At certain times in our lives, we decide we’ve had enough. We’re going to lose that weight, find a relationship that works, earn what we’re worth. Similarly, anContinue Reading

Secret to Business Growth: Storytelling

As a freelance writer/editor/web designer, my focus for the last eight years has been on helping my business clients tell their stories in writing and on the web. I have come to believe more and more that our brains interpret ALL writing as a story because human beings just seem to be hardwired for storytelling.Continue Reading

What Is Your Founding Business Story?

All businesses and organizations have a story that begins with the founder. Founders often have the vision to create an organization that makes a difference, that improves the lives of their employees and customers in some material way. In order to succeed, they may have gone through times of trial and hardship, had help fromContinue Reading

Sweat, Fear & Prewriting Techniques

Have you ever experienced the following? Your boss suddenly asks you to write a post for your company’s blog. The only trick is that the article must be ready today. Hardly stopping to take a breath, you immediately sit down at the computer and begin to type. Getting Lost in the Swamp As the hoursContinue Reading

What Technical Writers Can Learn from Shakespeare

One of my editing clients asked me recently how he could improve his technical writing skills. I told him I would think about it and get back to him with an answer. Because my client is British and lives in the UK, it was only natural for my thoughts to turn to Shakespeare! What didContinue Reading